Leading organizations engage in anytime, anywhere marketing through mobile devices in ways that yield positive business outcomes, including increased customer acquisition, retention and profitability, according to a report by Aberdeen Group.
The fact that leading companies are 1.6 times more satisfied with their ROMI (Return on Marketing Investment) on mobile marketing versus marketing through traditional media helps explain why 62% of companies are increasing their budgets for mobile marketing even as they reduce or completely eliminate programs in many other areas.
Mobile marketing programs are evolving at a rapid clip, with many companies expanding their capabilities beyond text message marketing by adopting integrated, cross-channel approaches that might involve, for example, an initial call-to-action that drives the consumer to a mobile website where they can then view a video, enter a sweepstakes, request a coupon or engage in any number of other brand experiences.
"The combination of reach and intimacy makes marketing through the mobile channel a highly effective way to engage, interact and even transact with consumers. Getting mobile marketing right is a great challenge. It's also an opportunity with enormous upside in terms of driving customer acquisition, retention and profitability on an ongoing basis."
Jeff Zabin Research Fellow Aberdeen Group
• Text-In for response (text plus bounceback message) • Loyalty Program - opt-in to receive regular messages • Text alerts (school closings/weather/breaking news/etc.) • Text coupons + unique codes • Text with link to Internet, coupon or application • Text to enter contest/drawing • Text to vote, comment, or ask a question
Marketing managers can help you create, setup and manage your campaign, or get direct access to setup and schedule your own messages.
Text programs start as low as $49 per month for keyword, 1,000 text messages, and event reporting.
• 200+ billion text messages sent each month • 90% of text messages are read within 3 minutes of receipt • 97% of all text messages are ultimately read • 97% of mobile phones are text message capable (of 322.8 million phones) • 72% of users send and receive text messages • 97% of texters are 18 to 29 years old • 18 to 24 year olds send/receive an average of 109.5 texts per day • 25 to 34 year olds average 41.8 texts per day
i-Mobile Marketing knows what shoppers are looking for when they visit your mobile site - and it's not your website. We re-size your site to fit the mobile screen AND we optimize your site for the mobile consumer:
• Quick loading • Simple navigation • Thumb-Friendly links • Easy to Read • Localized information • Work on multiple devices both vertical and horizontal
i-Mobile Marketing can provide a low-cost static site for as low as $299 plus hosting. Dynamic always-up-to-date sites start at $39 a month, including hosting. We will provide a quote for a full custom site. For any option you choose, we will send you code for your existing web site to detect if a visitor is using a mobile device and redirect to your mobile-friendly site.
• 322.8 million wireless connections in the US • 238 million are Internet-capable • By 2014, mobile Internet usage will overtake desktop usage • Over 44% Smartphone penetration in US • 64% of 25 - 34 year olds have a smartphone • 64% of moms use a smartphone while shopping to check prices and product reviews • 95% of smartphone owners use mobile search engines • 90% search for local data • 70% of mobile searches lead to action within one hour (vs one month with online searches)
Mobile coupons have the same desired goal as print coupons - offer a really great deal to drive consumers into your business. And that is where the similarity ends. i-Mobile Marketing provides a wide range of mobile coupon options to meet your business needs. These options include:
• Text message coupon with unique redemption codes • MMS mobile coupon • Text message link to wap coupon page • Text message with a link to mini wap site featuring store location and click to map, click to call, and one or more coupons with unique redemption codes and QR bar codes.
Mobile coupons can be changed at any time. GPS enabled phones can drive consumers to your closest store as well as provide driving directions. We also power local mobile coupon sites by market. For more information, see "Partner Programs" or visit Deals in My Town.
• Mobile coupons redemption 10 to 40 times that of print coupons • 90% of users are looking for local information • 82% of users check price and reviews before buying - the perfect time to provide a discount • 70% of mobile searches result in action within one hour • Top mobile coupon categories include Dining, Automotive, Entertainment, and Spas & Salons • 42% of smartphone tablet users have used a mobile coupon • 67% say location-based coupons are "convenient and useful"
Consumers want ease and convenience. If you want to make it easy to for them to get your information with one-click, give them the application option.
i-Mobile Marketing builds full native applications for Android and iPhone, as well as "lite" applications for Android, iPhone and Blackberry. We manage the registration and upload to the app stores.
Full native applications are a little more expensive and take longer to produce. Lite applications can be downloaded directly from your mobile site as a "bookmark." One-click launches the phone's browser, linking directly to your site. The advantage here is lower cost and immediate update capability. Some lite-applications may also be available in app stores.
All application development is custom and quoted based on specific needs.
• 35 to 44 year olds most likely to have downloaded an app, followed by 18 to 24 age group • 85% of both groups have downloaded an application • Games are the most popular apps, followed by music, social networking, weather and maps • App downloads mirror income levels - only 54% of users with annual income < $15k and 77% of users > $100k • Shoppers prefer mobile websites to downloadable apps 4 to 1 • 93% willing to pay for games, only 76% willing to pay for news
On-Call Interactive Marketing engages callers with an interactive mobile marketing component. When a consumer calls your business number, rather a ringing sound, they'll hear your custom written and recorded business message.
They'll then be given several options like: • Press 1 to receive a mobile coupon • Press 2 to join our text message loyalty club • Press 3 for location and store hour information
After these options, the call is routed as usual. Incoming calls from landline phones are directed to play a message with Internet information.
TRY IT! CALL 866.280.5429
This service is available in limited areas at this time. Subscribers to the service are provided a toll-free number, and calls are then forwarded to mobile or landline phone. To check availability, please call us or send us an email.
• Twitter and Facebook posts combined daily volume is only 28% of the number of US mobile phone calls made every day • Delivery of requested mobile information is immediate • Cross-channel marketing makes effective use of multiple mobile marketing options • 31.6% of US Households are wireless only • More than 6 billion minutes of talk time used by wireless subscribers EVERY DAY • Mobile users make or receive an average of 8 calls per day
Text programs start as low as $49 per month for keyword, 1,000 text messages, and event reporting.
i-Mobile Marketing can provide a low-cost static site for as low as $299 plus hosting. Dynamic always-up-to-date sites start at $39 a month, including hosting. We will provide a quote for a full custom site. For any option you choose, we will send you code for your existing web site to detect if a visitor is using a mobile device and redirect to your mobile-friendly site.
